kaity potak
creative director / copywriter
Hi! I’m Kaity Potak, a copywriter, creative director, team builder, co-founder, brand advisor, and parent. I’ve held executive leadership roles and once did so while using the “design intern” laptop—which felt pretty right.
I’ve helped Fortune Global 500s find meaningful connections with consumers and early stage startups find meaningful brand identity and market fit.
I once presented to the Cannes jury 39 weeks pregnant and twice started a company with my forever co-CCO. I can read the room, give the speech, build the deck, nurture the team, and make dinner with whatever is in the fridge.
background & experience
Catskills kid.
Worked my first job at a sap house.
Studied English & Creative Writing at Middlebury College.
Clopened restaurants.
Worked in small agencies and big agencies; side hustled my heart out.
Learned a lot about the vitamin industry.
Branded some food & bev companies.
Booked a little voiceover work.
Co-launched and modestly co-sold women’s health DTC start-up, MOONS.
Co-created an epic little boy who loves Frog and Toad, tractors, and dance parties.
Co-founded a branding & creative consultancy, Really Kind Creative.
Became a founding partner at women’s health agency, Matriarch.
Categories: Women’s Health, Global Health, Arts & Entertainment, VMS, Food & Bev, Tech, CPG, Liquor, Pet Care
Recognition: Silver Clio, Gold Clio, Grand Clio, D&AD Future Impact Pencil, London International Award Silver, The Creative Floor Healthcare Award, MM+M, Shortlisted for Cannes Glass Lion for Change